Lets say I'm headed to Cabela's for some fishing gear (tackle or whatever). I'm there in the equivalent of Toys R Us for outdoor sporting types and shopping for a few items...
Yes... new tackle box... check, some new fishing line to replace the stuff that is a couple of years old now... check, I wander over to the boat section to fantasize about the new watercraft I may one day make mine... check, Oh I'm going to need that new fangled rod and reel set as well... check.
Oh and while I'm there I'll look into buying some property??
Cool product offering it sounds like.